1. To explore corporate culture as today's primary driver of growth and the ways to create, improve, and sustain it ("through language, image and ritual") for the wired era.

2. To examine the way our technology-dominated environment impacts organizational behavior and the qualities leaders must possess (personal integrity and communication) to inspire the "breakthrough thinking" needed to thrive.

3. To investigate basic tools like measurement, marketing, and customer relations and describe how they can be updated for this brave new cyberworld.

4. To discuss the eight business and academic players mentioned in the text, including Microsoft's Steve Ballmer and Novell's Eric Schmidt, to speculate on the future of commerce.

5. To discuss what it takes to build a high-growth organization in today's electronic environment. It is the passionate business practices that are dynamic, and that are anchored by the principles that make a company a success in the first place.

6. To discuss how to translate Pottruck's and Pearce's experience working together at one of the world's fastest growing financial services companies into practical advice that will help other organizations adapt to the changes brought about by the technology-driven revolution. Also, to show how organizations can marry technology and the best qualities of people to create the perfect environment for profitable success.

7. To explore why culture, personal leadership and the transformation of business practices are the keys for leaders, employees, investors, and customers to all come out on top in this high-stakes, opportunity rich economy.

(1)Exams: A midterm exam and a final exam will be given. Exams will consist of both objective questions and short essays.

(2)Written and Oral Assignments: A team project will accompany the lectures. The term project will be based on handouts given in class. Students will be required to analyze and develop a project based on the handouts. The first part of the assignment is due on the 2^nd weekend of class, the second part of the assignment is due on the 3^rd weekend of class, and the third and last part is due on the weekend of the final exam.

Teamwork is essential to the team project. Teams of up to 4 students will be formed with fellow students in class. The use of the Internet as a communication and publishing tool will help you to enhance your concurrent working on the project. The team members will select a sector of the economy from which an organization will be chosen for analysis. The analysis will include the organization's culture, technology, electronic environment, organizational behavior, leadership style, and employee, investor and customer relations.

(3)Executive summaries of two articles will be submitted during the 2nd, 3rd, and 4^th weekends of the term. These six executive summaries will cover related subject matter in each of the three parts (Parts One, Two and Three) of the required text. Students will discuss the source and subject matter of all articles with the lecturer. Each student will lead a 5-10 minute discussion of his or her articles.

(4) Final grades: A student's final grade for the course will be determined using the following percentages:

The final grades will be assigned as follows:

A grade of F(n) may be assigned for lack of participation.

1. Attendance: Class attendance is expected and required. Attendance is directly related to the educational benefit received when lectures, discussions, cases, and in-class assignments are used. It is also a prime indicator of a student's interest and motivation. If a class must be missed for an unavoidable duty assignment or emergency, contact the instructor immediately. Please refer to the Student Handbook, pages 3 and 4.

2. Class Preparation: Assigned readings should be completed before the class session for which the topic is scheduled. Class lectures are designed to reinforce the assigned text, to present additional material, and current issues. Students are expected to read and master the assigned readings independently when class time is used for discussions, case analysis, hands-on exercises, and presentations.

3. Class Participation: Learning means being involved, participating, and enjoying the class. Participation is the degree to which a student makes a responsible effort in class and makes a contribution to class discussions. Participation is encouraged and expected.

4. Late Assignments: Permission must be obtained in advance if an assignment is to be submitted late. Late submission of assignments may result in a lower grade and is strongly discouraged.

5 .Make-up Examinations: Students missing an announced quiz or exam for duty or illness must provide documentation for a make-up quiz or exam. Please refer to the UMUC European Division, Graduate Catalog for policy on make-up exams.

6. The Grade of I: The mark of I (incomplete) is given only upon the request of a student whose work in a course has been satisfactory, and who is unable to complete the course because of illness or other circumstances beyond his/her control. Please refer to the UMUC European Division, Graduate Catalog for policy on Incompletes.

7. Academic Dishonesty and Plagiarism: Students can avoid plagiarism by carefully following accepted scholarly practices. Please refer to the UMUC European Division, Graduate Catalog, for policy on academic dishonesty and plagiarism.

8. Schedule: The schedule is tentative and subject to change. The instructor reserves the right to make changes to the schedule for the successful progress of the course. It is the student's responsibility to know if, when, and what changes have been made to the schedule.